Apple, once the world’s most valuable company from 2021 to 2023, has seen a dramatic decline. In 2024, Microsoft overtook Apple for half the year, and now, in 2025, Apple has slipped to third place behind Nvidia and Microsoft.
In just four months, Apple’s market value dropped by 28 per cent, a loss of 1.1 trillion dollars. Analysts point to a combination of overpriced iPhones, stagnant sales, and a perceived lack of innovation that allowed competitors to close the gap. Additionally, Apple’s anticompetitive practices have led to several high-profile lawsuits, further impacting investor confidence.
Industry observers say the company’s focus on profit over product quality has contributed to this downturn. Once seen as untouchable, Apple now faces the challenge of regaining momentum in a fast-moving tech landscape while addressing mounting scrutiny from regulators and customers alike.
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